SAN FRANCISCO -- BMW is learning that what distinguishes the ultimate driving machine can be a metter of taste.
To win over the growing ranks of wealthy car buyers who care model about technology than horsepower or heritage think Telsa the German brand is delivering its message throuch a new marketing vehicle : the i8.
BMW has put the $136,650 plug-in hybrid sports car at the center of a national marketing campaign called "BMW Innovations,"which started Sept. 1 its goal is to cast a glow from the i8's tecnology halo over the entire BMW lineup -- and increase sales of bread-and-butter products such as the 3-series sedan and x3 crossover.
One of the new TV sport, "Loking Forward," facuses on the i8's full-color head-up display, which project the speedometer and turn display which projects the speedometer and turn-by-turn navigation instructions onto the wildshiled to keep the driver's eyes on the road.It does so, a narrator says, "even when you're driving the BMW's series" -- and voila, the i8 visually morphs into BMW's classic sports sedan, Which also offers the head-up display.
To win over the growing ranks of wealthy car buyers who care model about technology than horsepower or heritage think Telsa the German brand is delivering its message throuch a new marketing vehicle : the i8.
BMW has put the $136,650 plug-in hybrid sports car at the center of a national marketing campaign called "BMW Innovations,"which started Sept. 1 its goal is to cast a glow from the i8's tecnology halo over the entire BMW lineup -- and increase sales of bread-and-butter products such as the 3-series sedan and x3 crossover.
One of the new TV sport, "Loking Forward," facuses on the i8's full-color head-up display, which project the speedometer and turn display which projects the speedometer and turn-by-turn navigation instructions onto the wildshiled to keep the driver's eyes on the road.It does so, a narrator says, "even when you're driving the BMW's series" -- and voila, the i8 visually morphs into BMW's classic sports sedan, Which also offers the head-up display.
